Show the Right Image in LinkedIn Posts With the Open Graph Protocol

Make your posts look beautiful on LinkedIn by using the Open Graph Protocol. Learn how to use the protocol and test it with social media post inspectors.

in Web Dev

When a link is shared on LinkedIn, they analyze the HTML content to figure out what image they show in the preview. If an image can’t be found, you end up with a random one from your site, or an ugly default 🤮

It’s easy adding these properties to make your posts beautiful. According to this Stack Overflow Post, many social media sites use the Open Graph Protocol to search metadata and determine things like what image should be shown in the preview.

To kick the tires on your site, copy/paste a URL to one of your pages into the LinkedIn Post Inspector or theFacebook Post Inspector. At first nothing picked up from my site, but after implementing this issue, it’s looking a LOT better! I can now choose what image shows up in the preview when posting to LinkedIn!

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John Solly

A hands-on AI practitioner who transitioned to a CTO role to broaden my impact.

Most of my career has been dedicated to developing spatial systems at Esri, startups, and federal agencies. Currently, I lead technology strategy for Leidos' Health IT division, supporting agencies such as SSA, VA, and HHS.

My primary focus is the convergence of spatial computing and AI, enabling machines to interpret the physical world and applying these capabilities to meaningful missions.

Please reach out if you are interested in spatial systems or advancing AI within the federal government.